If you are a successful seller on Amazon, you may want to start an E-commerce website as it can be a game-changer for you, here you can find almost all the relevant information. The E-commerce segment has been experiencing a lot of growth recently, the E-commerce beast Amazon has grown by more than 63% during the COVID 19 crisis, people are preferring to buy from online stores now more than ever due to the ongoing global pandemic. Going to a physical store is not an option for many of us right now as our safety, as well as our family’s safety, would be compromised. Therefore Online shopping becomes a safe and convenient option. The rise of mobile users is also a big contributing factor in the rise of online shopping. Covid has changed the E-commerce business landscape drastically.
Let’s start with discussing what you have to do to have your own E-commerce.
First, you will have to plan on how you are going to create the website, analyse and decide what your USP is and what product(s) you are going to sell, what all services you are going to offer and much more. Planning is the most essential when it comes to starting a new E-commerce website, you should make a plan that covers the inception, that is when you start building your website to the marketing of the website and your service and much more.
This blog post is divided into 3 parts:
- Building your website.
- Marketing your E-commerce.
- Content creation for your E-commerce.
- Building your website
Building a website is not as hard as it once used to be, many websites hosting platforms can help you build one. Your website should be attractive as well as functional and should be very easy to operate. Look at how your competitors have designed their websites. Research is the keyword here, do as much research as you possibly can! Here are a few tips and tricks that will help you build a great website.
There are two ways you can build a website, the first is, you start from scratch, that is you use coding. This method is very useful for those who want their website to be very unique as this method would allow the user to customize the website as much as he wants. The second method is using a website hosting platform like WordPress/WooCommerce,
Magento, the main USP of web hosting platforms is that anybody can make websites from them as they are very user friendly.
Here are some common key points that will apply to both coding your website and using a website hosting platform.
1.1 Purchase a domain name
The domain name is the name of your website, say for example the domain name of Google is www.google.com, getting a domain name is very easy, you can buy one online from a website like Godaddy. Choose a domain name that defines what your website is about, it should be catchy and easy to remember.
1.2 Great website design
The first thing your user will see is the website design, it should be on the top of your priority list to make it look as aesthetically pleasing to the eye as possible. Use a good colour scheme, follow a theme, in short use the general guidelines of a good design.
Make your website easy to navigate and very user friendly, people of all ages should be able to use your website.
1.4 Install a Backup Plugin
Backing up your data in this day and age is a no-brainer and your website is no different, installing a backup plugin is easy and very efficient and useful as it will make your life a lot easier. A quick google search can show you how you can do it.
Here are some important things that your E-commerce website should have.
- An integrated payment processor: This is a very important part of your E-commerce website as it will help you in processing your payments.
- Include a Search Bar: A search bar would help your users search directly for the product that they want rather than browsing the whole website for it.
- Include Reviews: Reviews are a good way to make you look like you care for your users.
- Shopping Cart: Users often shop for more than one product and a shopping cart would help the user sort the products that they want to shop for.
- Wish List: Users often like something but do not want to buy for a plethora of reasons, a wish list would help those users to keep track of that product.
1.5 Get Your Site SEO-Ready
Make your website SEO ready, fill your site with relevant keywords, backlinks etc.
1.6 Add More Products!
After you’ve done all of this try and add more products as that will make your site more versatile.
1.7 Make your website mobile-friendly.
Having a website that doesn’t support mobile phones is a deal-breaker in this day and age, here are a few states to prove that!
1.8 Find a web developer
If all of this is too much to do you can always hire someone to develop it for you. Wecraft
2. Marketing your E-commerce
Marketing your new E-commerce is also very necessary, as no one will know how good your product is until they try it and they will only try it if they know it exists. Make marketing your main focus once you have made the website, digital marketing to be exact. There are many Digital Marketing agencies in Mumbai you can search for them on google. We also do Digital Marketing if you want to, we can work together.
2.1 Spread the Word on Social Media
Social media is very effective in generating leads and spreading awareness, use that to your advantage. Social media marketing is one of the best ways to spread brand awareness.
2.2 Make Social media accounts
Make accounts on social media platforms such as Instagram, Facebook, Linkedin etc to expand your reach and promote your content.
2.3 Set Up Email List Sign-Ups
This will help you gain more leads.
2.4 Content Marketing
Content marketing would help you plan strategic content distribution to your target audience.
2.5 Reach Out to Website Editors & Bloggers
Contact Bloggers and Website editors as they can help you promote your content.
2.6 Start building relationships with relevant influencers.
Building relationships with influencers that are relevant to your brand is very important as it will help your brand reach its target audience in a fast and effective manner.
3. Content creation for your E-commerce
Content is also an integral part of your journey, you’ll need to make content more often than you think. It is not a one-time thing you’ll have to keep on making relevant content till the end of your journey.
3.1 Create fabulous content
Your content should be different from the competition and very informative for your users. You should try and keep a balance between informative and entertaining content.
3.2 Put thought into your copy
Your copy should convey your message properly, don’t write just for the sake of content creation.
Blogs are a good way to educate your audience as well as expand your reach. Make your blogs as SEO friendly as possible, which will help your blog to be one the top of google search results.
Video content is more engaging than writing content, make videos as often as possible.
Use pictures where ever you can, this will make your content look more aesthetically appealing.
Here are some stats that show you how much growth the E-commerce industry has experienced.
If you follow all of these steps you should be able to run your E-commerce website successfully, keep in mind all of these are general guidelines and you may or may not need to execute each one of them.